Marketing

The supply of multiple varieties is among the strongest assets of AGRI OBTENTIONS.

Today, the portfolio of varieties includes 450 varieties spread across 10 groups of species.

The development of these varieties is mainly performed through the granting of production and sales licenses.

Seed companies thus provide the production and distribution of certified seeds or plants with a guaranteed purity, germination capacity and traceability.
Consequently, the genetic progress provided by the new varieties is quickly available to farmers.

The development of hybrids and forage species is performed through subcontracting varieties to seed growers who are directly involved in their marketing.

This whole process of development is taken over by a sales team built around three lines:

• Marketing
  The analysis far upstream of the markets and the sales channels is carried out at French, European and even international levels. The detected needs make it possible on the one hand to direct the lines of research, and on the other hand to better detect the solutions provided by existing varieties.
• Development
  Made up of privileged partners in every country, the AGRI OBTENTIONS development network makes it possible to validate the adaptation of new varieties to local needs and conditions.
  This stage is crucial for understanding every new variety before its market launching.
• Communication
  In order to guarantee a rapid and efficient development of new varieties, the communication department makes all information available to users via numerous tools. All the technical data and the types of variety cultivations are specified on leaflets and technical documents available for every new product on this site.